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April 9, 2024

James Rhee: A Red Helicopter and the Human Element of Success

James Rhee: A Red Helicopter and the Human Element of Success

 This week, I'm privileged to share an enriching conversation with James Rhee, the transformative leader who authored "Red Helicopter:  Lead Change with Kindness (Plus a Little Math)."  In our latest episode of Better Place Project, we traverse the landscape of societal evolution, dissect the true measure of success, and unveil the human side of business often obscured by balance sheets. James, with his unique blend of empathy and analytical precision, provides us with a roadmap for systemic change, drawing wisdom from lessons learned from his parents, the gift of a red helicopter, and the historic turnaround of Ashley Stewart, a plus-size women's clothing chain.

The journey to a meaningful life is often laced with childhood truths and the legacies we inherit. This episode peels back the layers of Rhee's personal anecdotes, from the formidable women who've shaped his path to the discomfort with societal elitism. It's a contemplative voyage through the principles that govern a balanced life, where intuition trumps comparison, and the scalability of teaching business concepts becomes apparent. The narrative extends an invitation to listeners, especially the youth and those at life's crossroads, to find meaning in daily work and to embrace success as a deeply human endeavor.

We close with a powerful call to action: to nurture kindness in the face of adversity and to understand the complex dance of societal challenges.  Rhee's father's compassionate legacy as a pediatrician and entrepreneur echoes throughout this episode, guiding our discussion on leadership, feedback, and the quiet wisdom of kind business practices. It's not just about the hard-hitting economics; it's the unquantifiable moments of life that bring us together. 

So join us on this journey, be moved by the stories, and let’s commit to treating each other with kindness, fostering a world that hopefully we will leave someday, better than we found it.

To learn more about James, and to order his new book, please visit:
RedHelicopter.com

To learn more about the Cure Alzheimer's Fund, please visit:
https://curealz.org/

Follow James at:
Instagram: @IamJamesRhee

To stay connected with Better Place Project and for updates and behind the scenes info, please follow us on social media:

Website:
https://www.betterplaceproject.org/

Instagram: @BetterPlaceProj

To follow Steve on Instagram
@SteveNorrisOfficial

Facebook: Facebook.com/BetterPlaceProjectPodcast
Twitter: @BetterPlaceProj
Email: BetterPlaceProjectPodcast@gmail.com

Chapters

00:00 - Make the World a Better Place

15:43 - Finding Balance in Business and Life

28:38 - Lessons From Generations of Kindness

35:33 - Metaphors of Palania and Nunchi

43:47 - Practicing Kindness and Generational Trauma

57:52 - Leadership, Feedback, and Business Strategy

01:10:16 - Capturing Unbooked Liabilities and Personal Connections

01:21:22 - Podcast Credits and Call to Action

Transcript
WEBVTT

00:00:00.240 --> 00:00:02.309
Coming up on Better Place Project.

00:00:02.759 --> 00:00:06.331
How about just also societal slash, collateral impact?

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There are a lot of ways in which our society today is better than it was 50-something years ago.

00:00:12.172 --> 00:00:17.974
Right, I'm 53, and the book sort of looks at 1971 to 2024.

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Are we better off in other ways Suicide, mental health, loneliness, national debt, stock ownership, distribution, home ownership, distribution, hate.

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Are we better off?

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And how are we measuring that?

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Because GDP it doesn't capture that.

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So I just know, speaking more on a personal level.

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So I just know, speaking more on a personal level, the type of life that I want to have.

00:00:48.265 --> 00:00:55.067
I buried both my parents, and this is not profound, I mean, we all know this.

00:00:55.067 --> 00:00:57.207
I've seen the end of life.

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I've seen it and I don't want to die in a way that is embarrassing to my children, like I want my children to experience what I did, which was for them to say you know my dad, he was a decent man.

00:01:13.974 --> 00:01:17.689
Make the world a better place.

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Make the world a better place.

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Hey, hey, I'm Steve Norris.

00:01:23.126 --> 00:01:27.180
Hey, hey, I'm Steve Norris.

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Welcome to Better Place Project, where each week, we shine a light on amazing humans from every corner of the planet who are doing extraordinary things to help make the world a better place, including sharing their knowledge with us on how we can be living healthier, happier, more purposeful lives.

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Hey everybody, welcome to episode 187.

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I'm going to just come out and say it.

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This is going to go down as one of my favorite conversations of all time with just an extraordinary human who's written an extraordinary book.

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That absolutely just blew me away.

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But before we jump into that, a quick reminder that we are bringing you this episode ad-free no ads in the beginning, no ads in the middle and no ads in the end Completely ad-free and uninterrupted.

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In return, we would really appreciate it if you would please just follow us and subscribe to make sure you get new episodes each week.

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And if you like what we're doing, please give us a five-star rating and consider giving us even a one-sentence review, as that helps us get the word out to more good humans.

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If you're on an iPhone listening on Apple Podcasts, simply go to our homepage, scroll down about eight or nine episodes and you'll see five stars.

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Click on the star on the right and boom, you've given us a five-star review.

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If you scroll down just an inch or two further, you'll see write a review.

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Click on that and enter your review and click send.

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That's, it Only takes a second, and that second that you take to do that means the world to us.

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Okay, back to it.

00:03:12.953 --> 00:03:17.205
Wow, do we have a special episode today?

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In fact, this conversation was so incredible that we ran out of time recording it and we hopped on the phone a few days later and we completed the conversation at that time and, rather than just edit this down to a normal length episode, it's just so full of many good nuggets, some information, that I didn't want to slice any of that out that we decided to break it into a two-part series this week and next week.

00:03:47.461 --> 00:03:53.713
And who is this special guest I could not be more honored to bring you today?

00:03:53.713 --> 00:03:55.704
Mr James Rhee.

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James Rhee is a former high school teacher and Harvard Law School graduate who became a private equity investor and, unexpectedly, an acclaimed CEO.

00:04:08.025 --> 00:04:16.766
He bridges math with emotions by marrying capital with purpose, while composing systems that bridge people's disciplines and ideas.

00:04:16.766 --> 00:04:22.927
His transformational leadership has been recognized by leading civic and business organizations.

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His brand new book that is out today, by the way, is entitled Red Helicopter A Parable for Our Times.

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Lead Change with Kindness Plus a Little Math.

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James is working on related film, music and television projects as well.

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His TED Talk and Dare to Lead interview with Brene Brown have captured the imagination of millions.

00:04:47.100 --> 00:05:01.552
James' leadership grabbed global attention during his unlikely seven-year tenure as chairman and first-time CEO at Ashley Stewart, a fashion retailer with deep historical roots in the Black American community.

00:05:01.552 --> 00:05:21.305
After the financial community turned its back on this twice bankrupt company, james left the world of private equity and led the creation of a reimagined ecosystem that blurred boundaries and centered kindness and math, a combination that fueled an unprecedented transformation and transcendent success story.

00:05:21.305 --> 00:05:39.081
Core to the reinvention was the deep friendship and shared values between the son of Korean immigrants and a predominantly black female employee group, who placed their mutual trust in each other, learned from one another and then proceeded to quietly shock the world.

00:05:39.081 --> 00:05:50.836
This episode has been about a year in the making and with this just freakishly different, unique, inspiring book.

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Guys, I shed some tears reading this book and it's just come out.

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It's out now.

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Like I said, comes out today, if you're listening to this on the day.

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This episode published on April 9th, but it just made sense for James and I to have this conversation now, a conversation and a book that we both just feel is so needed right now.

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Guys, I truly hope that this episode just gets you thinking thinking about how you do your job, how you run your company, how you treat the people closest to you in your life, how you show up in the world, because it sure got me thinking, and just so much more that I got out of this book and from this conversation.

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So, without further ado, now I bring you part one of my conversation with the one and only James Rhee.

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Welcome to the show, james.

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Thanks so much for being here.

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I love being here, Steve.

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I've been looking forward to this for like a year now, right.

00:07:03.420 --> 00:07:09.504
Yeah, we have been talking about knocking this out and I'm just so excited we're finally doing it.

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In fact, the first thing I would say is I'd like to set an intention and we can co-set this.

00:07:16.370 --> 00:07:21.423
You let me know any alterations, but I'd like to set an intention that we co-create something.

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If we go on a tangent, we do it, but really in the spirit of this book, to just put out a ripple of kindness and hopefully some inspiration because I know I was so inspired from reading this book and just throw it out into the ether and have some fun today.

00:07:38.791 --> 00:07:39.560
How does that sound Totally?

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I know you're a music guy, so let's just sing a duet.

00:07:42.447 --> 00:07:43.389
It's a piece of music.

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As are you Perfect, I love it, we will sing a proverbial duet.

00:07:47.283 --> 00:07:50.949
So, with that said, can we kick it off with?

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Your mom and dad, as you talk about in this book, are first generation Korean Americans, and they were baffled one day to learn that you were given a toy at school and they didn't quite understand why.

00:08:06.432 --> 00:08:13.144
Can you talk a little bit about what that toy was, which is also the name of this book that we're going to be talking about today?

00:08:13.144 --> 00:08:15.110
And I believe you were five years old, correct?

00:08:15.519 --> 00:08:24.990
Yeah, so yeah, for me it was a literal red helicopter and for you and your listeners it's a metaphoric red helicopter because I think we all have one.

00:08:24.990 --> 00:08:31.692
It might not be an actual red helicopter, but, yeah, I came home from school public school, long Island bowl cut.

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You know you have to picture big dimples and sort of holding this like analog toy red helicopter that you used to get in like a five and dime with the plastic wrapping.

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You know that sort of thing.

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And they were confused why I got it.

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And it was just a series, uh sequence of like misunderstandings, of somehow thinking something was wrong.

00:08:51.753 --> 00:08:53.943
So did you take it from school?

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No, did we screw up and not understand american customs and you should have given toys to all your five-year-old public school kids.

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No, mom and dad, you didn't screw up this one, but we're all right.

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And they got sort of.

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I think my dad in particular was a little bit frustrated that I didn't know why this.

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I kept saying a family came in to give it to me.

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A family came in to give Came into your school, yeah, and just, they came into school that morning and I just kept saying that and I was five right, so I was nervous.

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I'm like a family came in a family came in.

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I kept saying that and anyway they found out why I got it.

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I didn't know how to articulate why.

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They gave me the toy.

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Um and uh, they found out later that I had been sharing you know, my mom's like meticulously crafted lunch with this boy.

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And they called me in and told me that and I said and they asked me why, why are you sharing your lunch?

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And I thought I was in trouble again and it turned out I wasn't in trouble, it's.

00:10:00.471 --> 00:10:07.212
I didn't know this, but my friend didn't have lunch oftentimes because his mom had died that summer and I didn't know that.

00:10:07.212 --> 00:10:10.303
I mean, I was five and anyway.

00:10:10.303 --> 00:10:20.971
So the dad had come in, it wasn't the whole family, it was the dad and a few of his siblings and they just handed me the red helicopter and they didn't say anything.

00:10:20.971 --> 00:10:28.384
It was more, it was like an act of appreciation, without belaboring the point.

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And I was again, and they just did it very in a classy way.

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I just remember, and I remember being kind of an idiot and running around the classroom excited I got a toy, yeah, but the meaning of it you know, as the book you know talks about just it stuck with me as such, a moment of not just kindness which kindness is part of what I'm about to say it's intuitive wisdom that's beyond education, beyond learning, it just is in us, and that such simple things.

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As you get older, it can be so hard and you start rationalizing things that are so obvious.

00:11:05.988 --> 00:11:06.889
He didn't have lunch.

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He was my friend.

00:11:07.789 --> 00:11:08.792
I had enough.

00:11:08.792 --> 00:11:12.577
We're good, yeah.

00:11:13.700 --> 00:11:15.423
Yeah, and you talked about that.

00:11:15.423 --> 00:11:20.932
You're even worried that, my gosh, did you offend your mom, that you gave away this wonderful lunch.

00:11:20.932 --> 00:11:22.995
That was she upset with you as well.

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It's amazing what goes through a five-year-old's head.

00:11:26.221 --> 00:11:41.144
Yeah, and like and yeah, it's like a, it was an abundance mindset, right like now we use that term and like fancy talk and say, wow, you had such an abundant mindset even though there was, you know, a little bit of scarcity at home.

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It wasn't easy for the Ree family in 1976.

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But yeah, even though we didn't have a lot, I just felt very abundant.

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I don't know, and we're going to talk a little bit later about how that red helicopter kind of flies back into your life, so to speak, later on in your career.

00:12:04.227 --> 00:12:06.630
So let's jump forward.

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You graduate college, you go off to Harvard, go to law school and you end up in investment banking, flying private jets, living a good life, but way off in the memory.

00:12:23.206 --> 00:12:23.927
Is this proverbial or literal?

00:12:23.947 --> 00:12:24.668
red helicopter.

00:12:25.909 --> 00:12:28.934
Can you talk a little bit about that part of your life?

00:12:28.934 --> 00:12:36.985
So here you're now having financial success, but there was a but there.

00:12:36.985 --> 00:12:38.748
Can you share a little bit about that?

00:12:38.988 --> 00:12:40.750
Yeah, I'll riff off of what you just said.

00:12:40.750 --> 00:12:44.475
I'm not necessarily sure it was quote a good life.

00:12:44.475 --> 00:12:55.548
There were parts of it that were, you know, conventionally defined good life, like I finally was out from underneath a large six figure student debt load.

00:12:55.548 --> 00:13:13.331
Yeah, um, you know I had quote uh, prestige, my resume was fancy and like, yeah, private jets they can be cool sometimes I guess I was learning the hard way about the systems of money.

00:13:13.370 --> 00:13:34.302
It's like, not like I grew up with money, I didn't know how money worked and so, yeah, I was in private equity here in Boston in a pretty tall building doing some pretty cool things, but inside I was learning, right, I'm like, ah, this is the environment of some of the highest echelons of money, and I was there.

00:13:34.302 --> 00:13:38.692
Right, this is the culture of money, these are the goals of this money.

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And I'm a student of systems.

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So I was like, ah, the way money is organized.

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I'm like, ah, it provides these type of incentives for people who control money to make certain decisions.

00:13:47.914 --> 00:13:52.626
And you have to remember before that I was a after college.

00:13:52.626 --> 00:13:55.493
I taught high school for $12,600 a year.

00:13:55.820 --> 00:13:59.471
Yeah, we were going to circle back to that, but yeah, for a couple of years, correct?

00:13:59.700 --> 00:14:14.519
Yeah, for two years I went to law school thinking I would be a public defender yeah, and in college I studied civics basically right, like how people behave, and ethics and philosophy and the classics, and so it was just for me, a learning experience.

00:14:14.519 --> 00:14:24.205
I really enjoy investing money because it is you're making wagers on opinions about the future and I like doing that.

00:14:24.205 --> 00:14:29.424
Sure, and I loved private equity parts of it because you're creating companies.

00:14:29.424 --> 00:14:36.225
I loved helping inflection point companies, like when people are stuck lots of people you have to eat.

00:14:36.225 --> 00:14:37.589
You earn a living.

00:14:37.589 --> 00:14:46.379
I didn't like some of the other parts of private equity and the industry has obviously evolved a lot even more since I was doing it full time.

00:14:48.104 --> 00:15:18.741
So if we could jump now to the book for a moment and I would like to, if I could read a quick passage from the book early on, and you wrote quote through the pages of this book I hope you give yourself permission to look at the business of life and the life of business in a different way, to perhaps rediscover or rethink a few of your perceptions and perspectives, to find comfort in our shared connectedness and reassurance about its potential for positivity and growth.

00:15:18.741 --> 00:15:24.774
This isn't a self-help book and it isn't a business book, and at the same time it's both.

00:15:24.774 --> 00:15:35.166
Nor is a book about music or philosophy or leadership or the meaning of loyalty or what it means to lose your parents, though we will brush up against all those subjects and more.

00:15:35.166 --> 00:15:41.923
Maybe this book is best described as a celebration of humanity, and you went on to write.

00:15:41.923 --> 00:15:43.284
I love that passage.

00:15:43.284 --> 00:16:09.605
You went on to write, but at its core, this is a story of how the simplest truths that we knew as children can change the trajectory of our lives and, yes, even our business, and how, for maybe both life and business, true success centers around balance, balancing life, money and joy through the creation and measurement of goodwill and all the connectedness that comes with it.

00:16:11.288 --> 00:16:17.264
Now, when you wrote this book, did you know, because I'm just going to throw this out there?

00:16:17.264 --> 00:16:27.094
This is a special, special book and, as we talked about before I hit recording, I'm a student of business books and I'm an entrepreneur.

00:16:27.094 --> 00:16:44.533
I started two companies from scratch and built them up into multi-million dollar companies, and so I've lived and breathed for a better part of my 20s, 30s, early 40s of how to grow companies and how to increase your EBITDA and all the things about business.

00:16:44.533 --> 00:16:55.583
But what I never really was doing and don't get me wrong, I loved my teams and I always believed in treating people really well.

00:16:55.583 --> 00:17:16.449
But the humanity and to go in with kind of that attitude first and foremost is something that I wish I had had this book when I was 25 years old and learned this early on, especially when you talk about how this is just good for business and we're going to talk about the Ashley Stewart story.

00:17:17.359 --> 00:17:19.086
So this book hasn't even come out.

00:17:19.086 --> 00:17:20.285
Well, it's going to come out.

00:17:20.285 --> 00:17:22.909
It will be out for those listeners listening.

00:17:22.909 --> 00:17:29.940
It's coming out April 9th and we're publishing this episode on April 9th, but James and I are talking to you from the past a couple weeks before that.

00:17:29.940 --> 00:17:37.094
So what are your thoughts now on having written this book and throwing it out there?

00:17:37.094 --> 00:17:38.983
Are you scared, are you excited?

00:17:38.983 --> 00:17:41.751
Do you feel like this is something really special?

00:17:47.819 --> 00:17:48.961
like this is something really special.

00:17:48.961 --> 00:17:51.728
I think after going through this book writing process, it's more a feeling of beleaguerment.

00:17:51.728 --> 00:17:53.392
It's hard to write a book.

00:17:53.392 --> 00:18:00.711
It really has been hard, because it's a lot of soul search and you have to be really honest about yourself and about your life.

00:18:00.711 --> 00:18:04.727
I write that In this book.

00:18:04.727 --> 00:18:07.073
I am not the protagonist of this book.

00:18:07.073 --> 00:18:08.743
There it's my mother.

00:18:08.743 --> 00:18:12.615
It's the women that reminded me of who she was.

00:18:12.615 --> 00:18:13.880
It's those women.

00:18:14.059 --> 00:18:22.240
And it's all of these friends who made sure that I showed up as the better form of me more often than not.

00:18:22.240 --> 00:18:23.944
Like those are the protagonists.

00:18:23.944 --> 00:18:54.773
I'm sort of like the stumbling Odysseus a little bit and trying to find his way, and so I'm excited because I think the way it's written, I hope that it will be relatable to anyone who's lost a parent, who is at an inflection point in their life, who is starting a business, who's at a point where they are wondering what the meaning of all this is.

00:18:54.773 --> 00:19:08.742
There are plenty of people in this country and the world who are scared right now and unsettled, worried, and the tone of the book it's not one of prescription or you know, you have to learn these things.

00:19:08.742 --> 00:19:20.148
The tone is how I like to be spoken to is sort of just, I think you know more than you think actually, and you're better than you think.

00:19:20.148 --> 00:19:29.779
You're being told that you're not as good by comparing yourself to all the ridiculous things on instagram and right, like we're being told that you're not as good by comparing yourself to all the ridiculous things on Instagram and right, like we're being told you don't know.

00:19:29.779 --> 00:19:31.865
Here are the five things you have to know.

00:19:31.865 --> 00:19:44.845
You don't know and I'm saying I think that you know it more intuitively than you think and I can see you doing it in different parts of your life already.

00:19:44.845 --> 00:19:49.902
So those parts of your life that are the best, why not apply them in your work life too?

00:19:49.902 --> 00:19:51.284
They would work.

00:19:53.307 --> 00:19:54.645
So I'm excited, you know.

00:19:54.645 --> 00:19:55.951
I hope that it helps people.

00:19:55.951 --> 00:19:59.055
And thank you for saying what you said about being 25 years old.

00:19:59.055 --> 00:20:15.382
You know that I'm spending a significant amount of my time right now in classrooms at college, business school and law schools, because I said to myself I have no business writing this book if I can't also teach it in an academic setting.

00:20:15.382 --> 00:20:19.945
Also teach it in an academic setting.

00:20:19.945 --> 00:20:21.628
I know I can teach in the private sector, in real life business.

00:20:21.628 --> 00:20:27.680
That I've done but it's not scalable if you can't teach it pedagogically in a classroom.

00:20:27.680 --> 00:20:35.750
And so I'm excited for the younger people because I wish I had this book too, and I wish I had it well before I lost both my parents, actually.

00:20:36.050 --> 00:20:45.355
Well, well, yeah, and we're going to talk about that in a little while and I know that your dad had Parkinson's as well and you talk very openly throughout the book about that.

00:20:45.355 --> 00:21:00.328
Before we jump to that, because you were just talking about that, you want this, having come up through Harvard, but you want this book to be able to be teachable, not only in the private world and to business and to individuals, but in the classroom as well.

00:21:00.328 --> 00:21:21.590
But you talk in the book that you don't want to be defined by Harvard and at your graduation you saw a sign that said in fact, tell us about that story where you saw a sign that said welcome to the fellowship of educated men and women, and what was your reaction to that sign?

00:21:21.611 --> 00:21:25.584
Yeah, and it's not a sign, it's actually what they say, like it's almost oh, is that right?

00:21:25.604 --> 00:21:29.355
Okay, I thought it was a sign, as you're coming into your graduation ceremony.

00:21:29.464 --> 00:21:31.352
No, that would be even worse, but it was bad.

00:21:31.352 --> 00:21:33.326
Oh, okay, they said that's funny.

00:21:33.326 --> 00:21:39.712
But they would say, you know, sort of that expression welcome to the society of educated men and women.

00:21:39.712 --> 00:21:45.880
I'm sure I'm positive that a long time ago it was just educated men, right, but so they added women.

00:21:45.880 --> 00:21:53.192
Sure, yeah, I just, I don't know Like I it was, it's.

00:21:53.192 --> 00:21:55.718
It strikes me as elitist.

00:21:56.619 --> 00:21:57.286
Yeah, I just.

00:21:57.888 --> 00:21:58.592
I don't like it.

00:21:58.592 --> 00:22:05.598
I think the whole point of life is that you get more informed so you develop agency.

00:22:05.598 --> 00:22:16.874
But there is a wisdom that cannot be taught other than through life experience, practical experience, and a lot of Buddhist monks talk about a layer of that wisdom that are beyond.

00:22:16.874 --> 00:22:18.498
Quote wisdom it's like innate.

00:22:18.498 --> 00:22:21.953
It's innate wisdom, it's a knowing.

00:22:21.953 --> 00:22:28.173
It's like prana right, it's like that knowing you just know, and that's why I wrote in the book.

00:22:28.173 --> 00:22:32.005
It's like the only thing I know that I'm confident in anymore.

00:22:32.204 --> 00:22:39.234
After 53 years of doing a lot of crazy things in different countries, meeting so many incredible people in different cultures.

00:22:39.234 --> 00:22:44.830
I know what kindness is, which I try to explain in the book, and I know what math is.

00:22:44.830 --> 00:22:53.416
Those two things are always, always right and they're always the same, like in any culture, any age group.

00:22:53.416 --> 00:22:54.470
We all know what they are.

00:22:54.470 --> 00:22:56.869
So, yeah, I didn't love it.

00:22:56.869 --> 00:23:08.228
And because up until then, you know, up until the age 18, I was a public school kid from Long Island, first person in his family born in this country.

00:23:08.228 --> 00:23:16.249
I had very little expectations or I was happy, actually, like I was learning a lot.

00:23:16.249 --> 00:23:32.615
Public school, love playing sports, love music, love going to school, had tons of friends and you know Harvard, that brand, that credential, it was a tough thing for an 18 year old boy like me to wield.

00:23:33.256 --> 00:23:39.385
Correctly, it was heavy right it was almost overwhelming a little bit, just, and I was like so what?

00:23:39.385 --> 00:23:40.788
I got into the school?

00:23:40.788 --> 00:23:50.276
I got some good grades, I did well on a stupid standardized test and I got some good recs right Great, does this define me for the rest of my life?

00:23:50.276 --> 00:23:57.459
And, by the way, so what you know, what I do with this in my life is what matters.

00:23:57.459 --> 00:23:59.564
So what you know, what I do with this in my life is what matters.

00:23:59.584 --> 00:23:59.724
So what?

00:23:59.724 --> 00:23:59.825
Sure.

00:23:59.825 --> 00:24:13.240
So you graduate and rather than like so many of your peers and your friends, rather than go off and get some high profile, high paying job, you decide to go be a school teacher.

00:24:13.240 --> 00:24:19.977
And so can you talk about that little two-year window in your life.

00:24:20.605 --> 00:24:31.638
Yeah, looking back, I think it was a little bit of an act of resistance to sort of being channeled into a preordained path and becoming a cog.

00:24:32.645 --> 00:24:33.790
A little bit of a rubble in you.

00:24:34.164 --> 00:24:34.546
Yeah, a little.

00:24:34.546 --> 00:24:35.589
Bartleby the Scrivener.

00:24:35.589 --> 00:24:37.355
I'm like you know, herman Melville, I prefer not to.

00:24:37.355 --> 00:24:38.450
I'm like you know, I'm going to go.

00:24:38.450 --> 00:24:43.895
I don't want to be a monkey in a cubicle doing, I just don't.

00:24:44.317 --> 00:24:44.718
Not now.

00:24:44.718 --> 00:24:51.752
And I think, james, this was the intuition that was inside of you that felt called, just like the five-year-old that felt called to.

00:24:51.752 --> 00:24:54.375
I'm going to boy my sandwich If I called to.

00:24:54.375 --> 00:24:57.720
No, I don't want to go do what everyone else is doing.

00:24:57.720 --> 00:24:58.421
I want to.

00:24:58.421 --> 00:25:04.646
This feels right to me.

00:25:04.646 --> 00:25:05.730
You maybe didn't know why, maybe you thought.

00:25:05.750 --> 00:25:09.061
I want to give back a little bit and I don't need to go make a six figure salary, you know.

00:25:09.061 --> 00:25:11.307
But um, yeah, how was that experience for you?

00:25:11.307 --> 00:25:11.407
What?

00:25:11.407 --> 00:25:12.450
What level were you teaching?

00:25:12.450 --> 00:25:13.451
It was high school, high school.

00:25:13.451 --> 00:25:14.974
What level were you teaching it?

00:25:15.015 --> 00:25:17.526
was high school, I believe High school and it was.

00:25:17.526 --> 00:25:24.439
You know, I'm intentionally not a quote fancy like well, well, big endowment school.

00:25:24.439 --> 00:25:31.095
It was a struggling school and it was a mix of people.

00:25:31.095 --> 00:25:39.575
And I wrote in the book that our baseball team, like I think our uniforms may have been, they must have been like 15 years old, yeah.

00:25:40.165 --> 00:25:41.048
You talk about that.

00:25:41.088 --> 00:25:44.509
And they were like this remember the heavy, like you know, the potato sack.

00:25:45.586 --> 00:25:47.357
That's what I wore in the league, by the way.

00:25:47.357 --> 00:25:49.049
Yeah, it was like burlap almost.

00:25:49.089 --> 00:25:50.093
No, I couldn't come up with it.

00:25:50.093 --> 00:25:52.788
Yeah, yeah.

00:25:52.828 --> 00:26:00.347
I grew up in Illinois where it's humid and you're out there trying to play in that burlap sack, yeah and like it slows you down, you can't like anyway.

00:26:02.184 --> 00:26:02.826
And so it was.

00:26:02.826 --> 00:26:09.378
I just, it's been a pattern in my life where it's related to the question you asked me about the Harvard commencement.

00:26:09.378 --> 00:26:11.932
I tend to figure things out.

00:26:11.932 --> 00:26:15.874
I'm like, oh, got it, it wasn't as hard as people said it was.

00:26:15.874 --> 00:26:19.047
It's meant to intimidate people, it's meant to scare people off.

00:26:19.047 --> 00:26:28.371
And so I do something, I decipher it, I deconstruct it, and then I say, why didn't you just tell people and teach it this way?

00:26:28.371 --> 00:26:29.272
It's so simple.

00:26:29.272 --> 00:26:30.616
It's even by this.

00:26:30.616 --> 00:26:35.188
It's been a pattern and so that was part of why I chose that school.

00:26:35.307 --> 00:26:39.411
I'm sure that factored in that he found me and he wrote on.

00:26:39.411 --> 00:26:59.207
You know, mr Rhee, it's been.

00:26:59.207 --> 00:27:07.079
You know, it's been whatever was for 30 years, 35 years, since I was in your class.

00:27:07.079 --> 00:27:14.479
But anytime I am procrastinating or feeling like I'm not doing my best, I think of you.

00:27:14.479 --> 00:27:19.844
Wow, and he just said anytime you come on the west coast, look me up.

00:27:19.844 --> 00:27:21.648
I would love to reconnect which I'm going to.

00:27:21.648 --> 00:27:29.048
His name is josh and I saw that post and um, I'm grateful and it.

00:27:29.048 --> 00:27:33.144
You know, and I'm grateful for my teachers, my public school teachers in particular.

00:27:33.144 --> 00:27:35.952
They took very good care of me.

00:27:35.992 --> 00:27:44.549
They really yeah, I come from a family of school teachers.

00:27:44.549 --> 00:28:01.362
My mom was a school teacher, four or five of my siblings are school teachers or were, and and that's one thing that school teachers, perhaps more than any other profession have such have have have so many opportunities to change the life forever.

00:28:01.362 --> 00:28:15.252
One little word spoken in a classroom to a teacher or to a student that can make them feel and believe themselves and can burn an imprint into their psyche.

00:28:15.252 --> 00:28:20.326
What a beautiful thing, 30, 35 years later, to have him think of you when.

00:28:20.326 --> 00:28:31.597
So you probably don't remember even what you may have said to him all those years ago, but you motivated him to be disciplined, to not be lazy to you know, and it stuck with him.

00:28:31.597 --> 00:28:33.445
So, wow, no, that's exciting.

00:28:33.445 --> 00:28:36.990
I look forward to hearing how that goes when you reconnect with them.

00:28:38.211 --> 00:28:52.605
Yeah, I think that's part of the best teachers I write about, like some people sometimes ask me, like you know, give us an example of kindness, real kindness, not random acts and the YouTube stuff.

00:28:52.605 --> 00:28:59.672
It's really, to me, the best example is it's teachers, because you are the best teachers.

00:28:59.672 --> 00:29:18.308
You're asking people to be the best versions of themselves, not you and not unrealistic things, just the best version of them, and that is a very high standard and there are very few people who want that for you.

00:29:18.308 --> 00:29:28.161
And when you meet those people, you often say I used to say this, I didn't want to disappoint that teacher or that coach.

00:29:28.161 --> 00:29:29.001
Sure.

00:29:29.001 --> 00:29:31.006
And then they say to you as did I, yeah.

00:29:31.066 --> 00:29:45.137
I really want the coach and the teacher to like us and that we want to please Sure yeah and they say to you there's like you shouldn't be pleasing me, like don't disappoint yourself, and I think that's what leadership is in its highest form.

00:29:45.137 --> 00:29:47.531
That is what leadership is, I would agree.

00:29:47.531 --> 00:29:55.998
I think the only the other person that I speak about a lot about exemplifying that was obviously my like the letters that my patients wrote to my father.

00:29:57.042 --> 00:29:59.771
My dad was tremendous, wow that's a very powerful part of the book.

00:29:59.771 --> 00:30:06.153
Yeah, yep, and your father was a pediatrician as well and we talked about him a moment ago.

00:30:06.153 --> 00:30:29.611
And so here was somebody that gave his life of service and the kindness that you talk about that he showed throughout the book, james, that on a Saturday or Sunday running into the office to help somebody, and that if a family couldn't afford to pay, that was okay, he still treated them, but he would always make it home in time for dinner.

00:30:29.611 --> 00:30:33.739
And then you talk about Parkinson's.

00:30:33.739 --> 00:30:36.587
Can you share a little bit about what that was like?

00:30:36.587 --> 00:30:47.221
Going through that journey with him as his son and seeing your dad you know who is this powerful, you know figure in your life and then see a disease like that?

00:30:48.586 --> 00:31:26.490
Just I can't imagine how that must have been for your entire family was difficult because my dad and I as I think a lot of men do we didn't have the language of expressing emotion as developed as it could have been, and I hope that this book actually helps some readers, particularly, I think, male readers, that to have a language of what it, just what you feel, which is, if we don't have that, we will continue to see very unhappy mental statistics and loneliness for men, which we're all seeing right now, it's sad.

00:31:26.530 --> 00:31:27.073
For sure.

00:31:28.346 --> 00:31:31.571
Yeah, my dad, you know my dad.

00:31:31.571 --> 00:31:39.446
He took care of people, like he just had very high standards about how you were supposed to treat people and he was had very high standards about how you are supposed to treat people.

00:31:39.446 --> 00:31:52.652
And he was very hard on me at times, right, because he would say, I don't care about your grades, achievements and things which he did, by the way, as well because he wanted me to have a better life than he did.

00:31:52.652 --> 00:31:54.237
He struggled a lot in this country.

00:31:54.237 --> 00:32:01.231
He did, he struggled a lot in this country, and he wanted me to sort of create positive externalities.

00:32:01.231 --> 00:32:02.517
To use an economics term for society.

00:32:02.596 --> 00:32:08.595
Just said how much value are you really creating, james, in private equity, are you?

00:32:08.595 --> 00:32:13.006
And so those are the two things I really struggled to reconcile.

00:32:13.006 --> 00:32:18.796
It's like money is part of a way to affect change and create value.

00:32:18.796 --> 00:32:21.079
And and how do you do it?

00:32:21.079 --> 00:32:25.993
With the lens of a high school teacher, can you do both?

00:32:25.993 --> 00:32:46.308
And I think that you know sadly I'm not, I think, ashley stewart what I did there with the women there, um, was I was able to finally reconcile both and, sadly, my dad was in a condition where he was not cognitively able to understand that.

00:32:46.308 --> 00:32:51.365
That's what this was, after 40-something years at the time, to be able to say to my father.

00:32:51.365 --> 00:32:56.757
Dad, I really listened and I watched and I think I figured it out.

00:32:56.757 --> 00:32:57.519
What do you think?

00:33:00.593 --> 00:33:01.074
Like, are you?

00:33:01.255 --> 00:33:12.576
proud of this and I included a few things in the book, not to spoil the book, because it's an emotional part of the book, but just because you asked me about Josh and the former high school student.

00:33:12.576 --> 00:33:18.790
But just if you think about the parallels, you know, like I'm 42 years old, this is after my father died.

00:33:18.790 --> 00:33:27.855
I'm 42 years old and 3,000 miles away and I can still smell Dr Rhee and feel his soft face while hugging me.

00:33:27.855 --> 00:33:31.432
Wow, you know, he brought calm and grace into the room.

00:33:31.432 --> 00:33:32.871
I've never met his equal.

00:33:32.871 --> 00:33:34.371
He was very loved.

00:33:34.371 --> 00:33:40.617
And then you know, no finer man was ever born and no finer doctor.

00:33:40.904 --> 00:33:42.511
My dad was also an entrepreneur.

00:33:42.571 --> 00:33:57.875
He set up a small business with a shingle without speaking the language, and he created so much goodwill in his private practice when a lot of the practices were unsellable because medicines changed, his practice actually sold.

00:33:58.796 --> 00:34:04.176
So I know that you have listeners who are also entrepreneurs and small business owners.

00:34:04.176 --> 00:34:16.440
Sure they were very few practices that sold in 2006 other than my father's and people bought his practice.

00:34:16.440 --> 00:34:18.543
So the going concern, value.

00:34:18.543 --> 00:35:05.936
There was going concern, value and these quotes like this my dad did not separate who he was as a man and who he was as a doctor running a small practice, and that's the lesson that he imparted upon me and it was very hard for me to wreck to to do that and then I think I think I got close to doing that in my 40s, you know, to understanding yeah yeah, well, both your dad and your mom are, and you really, in the book you really tie the connection of of the lessons from your mom and the lessons that you learn working with these amazing women at Ashley Stewart and we're going to talk a lot more about that in a moment as well.

00:35:06.646 --> 00:35:11.972
But can we take a pause and go back and I apologize, I know we're jumping all over my actual.

00:35:11.972 --> 00:35:14.753
You do a way better job in the book than I do.

00:35:14.753 --> 00:35:19.157
My notes are actually in chronological order of the book and I thought you know what.

00:35:19.157 --> 00:35:32.273
I'm just going to keep them in that order rather than but you do a wonderful job of jumping back to your past and tying it into the particular chapter or topic that you're speaking of in the book.

00:35:32.273 --> 00:35:48.322
But you mentioned in your childhood you had a nearing incident at your friend Joel's house, at his pool, and in this incident you mentioned the word palania.

00:35:48.322 --> 00:35:58.903
Yeah, can you share with us what is palania, as you use it as a metaphor throughout the entire book and it's been a metaphor throughout your life.

00:35:58.923 --> 00:36:04.293
Yeah, and you may be right on the pronunciation I say Polinia, but oh, polinia.

00:36:04.293 --> 00:36:06.869
No, you say Polinia I wasn't sure.

00:36:06.889 --> 00:36:09.038
I wasn't sure, so I Googled it.

00:36:09.483 --> 00:36:09.583
Yeah.

00:36:10.407 --> 00:36:19.202
And just to see, and I found like four or five YouTube videos that had Polinia, yeah, like four or five, uh, like you know, youtube videos that had palenya, yeah, cool, who knows.

00:36:19.202 --> 00:36:19.626
But that's the only.

00:36:19.626 --> 00:36:21.391
Because I had no clue either, james.

00:36:21.391 --> 00:36:28.494
So I so I googled it and that's what what I what I found, but I could be right so palenya is what it is.

00:36:28.635 --> 00:36:40.871
It's like uh, it's a russian word, it's a picture visually, uh, a sea of completely frozen over water, of ice, and that palinia is like that.

00:36:40.871 --> 00:36:46.989
In the center there's a little, sometimes not little, but a circle of water.

00:36:46.989 --> 00:37:02.097
It's the unfrozen water surrounded by ice, and it's where you fish, or perhaps, if you're submerged underneath the ice, it's your way out.

00:37:02.097 --> 00:37:27.617
It's an aperture to freedom, actually, and I think about that a lot, and I think a lot of people right now in the world and in all of us, at various points in our lives, you feel like you're drowning For many reasons personal, professional, your own expectations, others.

00:37:27.617 --> 00:37:37.195
And it's ironic because water is very nurturing, right, like we need it, it's the lifeblood of our existence.

00:37:37.195 --> 00:37:41.371
Very nurturing, right, like we needed it, the lifeblood of our existence.

00:37:41.371 --> 00:37:46.668
It just shows you that sometimes, like the most important assets are real liabilities too, you can drown in water same way like that.

00:37:46.949 --> 00:37:57.737
It's a symbol of freedom to live, but yeah it's a symbol of like freedom, of clarity and sort of a way out that's, you took the words right out of my mouth.

00:37:58.105 --> 00:38:04.097
Sort of like a passageway, a light in the darkness to guide you out.

00:38:04.097 --> 00:38:04.599
Portal.

00:38:04.599 --> 00:38:06.088
I thought that was a beautiful metaphor.

00:38:06.269 --> 00:38:07.032
Yeah, like a portal.

00:38:07.534 --> 00:38:08.135
Exactly.

00:38:08.405 --> 00:38:21.846
It's like the wardrobe in Lion, the Witch and the Wardrobe, I think, for me, in many ways, red Helicopter for me, tangibly, it's been my portal, it's a.

00:38:21.846 --> 00:38:29.969
I think about it when I am feeling perplexed, confused, when I'm maybe not making the best decisions, when I'm mad, right, unnecessarily.

00:38:29.969 --> 00:38:42.260
I'm not, I'm just, it's the emotions, are your reactions to things right, like people will behave in certain ways and like your decision about how to react to that that's yours, that's agent, right.

00:38:42.260 --> 00:38:48.353
So I think about the red helicopter in those contexts when I'm like, am I making the best decision?

00:38:48.353 --> 00:39:03.518
You know it's, and oftentimes the right decision is not to make any decision, like, just to just be can you talk about the korean word nunchi?

00:39:03.898 --> 00:39:06.581
yeah, did I pronounce that right, by the way?

00:39:06.844 --> 00:39:11.054
this one, I'm this one, I'm definitive this one's nunchi oh, nunchi, thank you.

00:39:11.335 --> 00:39:12.786
Okay, I'm over two so far.

00:39:12.887 --> 00:39:18.626
No, no, no, I can prove my record yeah, there's no reason why you should be fluent in korean, because I'm not either.

00:39:18.626 --> 00:39:23.317
Um, nunchi is uh, it's a distinctly korean term.

00:39:23.317 --> 00:39:24.358
It's literally meant.

00:39:24.358 --> 00:40:01.172
It literally means eye speed, and so what nunchi is is it's high speed, rapid, intuitive processing that you can walk into a room and you can say something like this Like two weeks ago people had an argument in here, I can feel it or you can go into a room and sort of say, oh, those two people are don't like each other, those three people have a quiet alliance and that person is the trustworthy one, and it's sort of just, it's that sort of intuition yeah, my dog's going nuts.

00:40:01.572 --> 00:40:32.016
Um, so that's what nunchi is like, I think, what's happening in our world, uh, and you have to be careful right, you can be wrong, intuition can be wrong sure it sort of the same balance between wisdom and education that I think, though sometimes now we are over relying on deduction, particularly, I think, in like Western society, where everything has to be quantified, everything If it's not quantifiable, it's not true.

00:40:32.016 --> 00:40:35.190
Right Zero or one has to be zero, one, and we've taken it to an extreme right.

00:40:35.190 --> 00:40:40.708
Zero or one has to be zero, or one and we've taken it to an extreme right, Like the way you behave at work or in life.

00:40:40.708 --> 00:40:42.311
Is it quantifiably good?

00:40:42.311 --> 00:40:50.094
Okay, well, I don't think so, then that's not provable, you can't do it, we're heading into that place.

00:40:50.094 --> 00:40:59.777
So I think the book is a call to action, about also reminding people there are certain things in life you know it's right, do it.

00:41:00.458 --> 00:41:20.177
So that's what nunchi is, it's intuition I love that, and you told some some really beautiful and heartfelt stories about circling back to your parents right now for a moment, being korean immigrants not speaking much english, and just everything they had to go through for you know, you and the family.

00:41:20.177 --> 00:41:31.423
But a story that I love that made me laugh out loud in the book was when you tell the story about that you had been saving your money up to buy a denim jacket.

00:41:32.025 --> 00:41:32.125
Yeah.

00:41:34.690 --> 00:41:38.217
And what your mom disclosed to you after you had bought the jacket.

00:41:38.724 --> 00:41:44.893
Yeah, she thought I was saying I want a damn jacket, mom, you know, and I'm like oh, no, mom.

00:41:44.893 --> 00:41:49.356
And then when she saw the denim jacket, she was like oh, that's what you meant.

00:41:50.105 --> 00:41:51.451
That's what you've been saying.

00:41:51.451 --> 00:41:56.791
But yeah, you talk in the book about like for weeks leading up to it yeah, mom, I'm saving my money, I just want a denim jacket.

00:41:56.791 --> 00:42:02.086
And she's like wow, he's just.

00:42:02.086 --> 00:42:02.288
You know.

00:42:02.288 --> 00:42:03.893
But she but she was disappointed in you, but didn't say anything.

00:42:03.893 --> 00:42:04.414
She was disappointed.

00:42:04.414 --> 00:42:04.775
That why is james?

00:42:04.795 --> 00:42:04.956
swearing.

00:42:04.956 --> 00:42:05.237
Exactly.

00:42:05.237 --> 00:42:06.059
Never do that.

00:42:06.059 --> 00:42:07.690
I just would never do that.

00:42:07.690 --> 00:42:10.505
She's like why is he so passionate about this freaking jacket?

00:42:10.505 --> 00:42:14.094
And we used to laugh and laugh and laugh about it.

00:42:14.094 --> 00:42:21.472
But like a lot of things in life and you know, like joy and suffering, it's bitter, it's a bittersweet story, it's even though it's funny.

00:42:21.472 --> 00:42:37.856
It shows you the there was lots of subtlety of miscommunication that I had growing up and I I had to over like compensate actually for it and I think in the run it's like a lot of our struggles.

00:42:37.856 --> 00:42:46.313
It made me a better communicator in the long term because I watch people about how they receive what I'm saying.

00:42:46.313 --> 00:42:50.648
It's more important how it's heard than it is what I said.

00:42:50.648 --> 00:42:55.947
Right, you can say something brilliant and if it's not received well, who cares?

00:42:55.947 --> 00:43:02.514
Or you could say something like as a compliment but if someone receives it as an insult, does it matter that?

00:43:02.534 --> 00:43:03.436
you thought it's an insult.

00:43:03.436 --> 00:43:05.327
It's an insult yeah.

00:43:05.427 --> 00:43:07.512
So I think kindness is like that.

00:43:07.512 --> 00:43:10.878
It's not your, your action, it's how it's received.

00:43:10.878 --> 00:43:29.413
And if you think about it from a business perspective and we spend a lot of time using very complicated language like user experience and ux and design thinking, um, ugi and all these acronyms I'm like fundamentally, isn't it life about how people receive, isn't it?

00:43:29.413 --> 00:43:31.297
And it's the communication.

00:43:31.396 --> 00:43:46.681
So I well, yeah, and, and on that topic, this isn't in my notes, but you, I just had a flashback of another story in the book where your mom had gone to a store and she couldn't think of the word I don't remember, like anti-dust or rust.

00:43:46.681 --> 00:43:58.548
Anti-rust spray from my basketball hoop was just rude to her and you were a kid.

00:43:58.548 --> 00:43:59.813
And he said, take me to that store.

00:43:59.813 --> 00:44:02.360
And you went running in there and gave this guy a, an earful um in defense of your mom.

00:44:02.380 --> 00:44:09.597
Um, another great story I was going to a fistfight with a employee of a hardware store who was twice my size.

00:44:09.597 --> 00:44:13.449
I just I just said it was, so I just was like.

00:44:13.449 --> 00:44:14.871
I still have that in me.

00:44:14.871 --> 00:44:20.940
As you know, I don't like people who make other people feel small.

00:44:20.940 --> 00:44:24.489
Yeah, I don't, and I've gotten better.

00:44:24.489 --> 00:44:28.514
Instead of being mad, I have more sympathy toward those people.

00:44:28.514 --> 00:44:35.197
So instead of saying you shouldn't do that, I now ask why are you so mad?

00:44:35.197 --> 00:44:40.106
Yeah, ask, why are you so mad?

00:44:40.106 --> 00:44:43.753
Why are you so sad that you have to take your own sadness or insecurities out on someone else?

00:44:43.753 --> 00:44:44.454
Like what is it?

00:44:44.454 --> 00:44:46.117
Can I help you talk?

00:44:46.137 --> 00:44:53.327
about that it's a much more, it's a much better way, it's a much more constructive way of kind of addressing things.

00:44:53.708 --> 00:44:54.570
It sure is I'm.

00:44:54.570 --> 00:44:55.873
I'm reading um.

00:44:55.873 --> 00:44:59.157
Is it Adam Grant's book Rethinking?

00:44:59.157 --> 00:45:00.786
What is this book Gosh?

00:45:00.786 --> 00:45:01.548
Now it escapes me.

00:45:01.548 --> 00:45:02.230
Hold on one second.

00:45:02.269 --> 00:45:02.710
Think Again.

00:45:03.152 --> 00:45:03.753
Think Again.

00:45:03.753 --> 00:45:21.474
Thank you, yes, just an amazing book that he talks about not only how to rethink what we already know, but also how to rethink how we communicate with those that we disagree with or with those that are acting like a jerk or saying something you know ridiculous.

00:45:21.474 --> 00:45:27.655
So anyway, didn't mean to uh digress there, but no, it's not, it's a really important.

00:45:27.757 --> 00:45:31.887
it's a really important, not even a tangent important like riff point.

00:45:31.887 --> 00:45:34.393
It's um, I think about now.

00:45:34.393 --> 00:45:39.753
Look, I think sometimes I don't say it, I'm not literal about certain things.

00:45:39.753 --> 00:45:51.521
I sort of like put things on a plate or on a tapestry and you let people sort of come to the conclusions when they're ready to sort of piece together things.

00:45:51.521 --> 00:46:04.295
And you know, do I think it's significant that I know I'm fast forwarding a little bit, but that I teach both at MIT and I chair entrepreneurship at Howard and people say, wow, that's cool, they don't.

00:46:04.295 --> 00:46:08.155
And then increasingly people like, wow, that's cool.

00:46:08.155 --> 00:46:11.293
And I'm like, yeah, you wouldn't put those two things together.

00:46:11.293 --> 00:46:14.253
But in my mind, why not?

00:46:14.253 --> 00:46:15.067
Like?

00:46:15.628 --> 00:46:17.126
makes sense, absolutely my mind.

00:46:17.126 --> 00:46:17.407
Why not like?

00:46:17.427 --> 00:46:20.556
makes sense, absolutely, and this story, of this story in the book, I would be.

00:46:20.556 --> 00:46:40.780
You know, I've I've talked about these principles in the story in red states, blue states, male, female, it doesn't matter, and people, yeah, like, yes, we feel the way, and that's the timing of the book release is not a coincidence.

00:46:40.780 --> 00:46:53.670
I would like for people to share it in a year that unnecessarily might fracture relationships, and I don't think it's necessary.

00:46:53.670 --> 00:47:04.657
I think there's agreed and so that's why it's coming out now and the tone that it's coming out and saying I think that we're all slightly better than this.

00:47:06.239 --> 00:47:06.500
Yes.

00:47:06.500 --> 00:47:27.298
So if we could continue on the let's see if on the Korean words that you used that I think are so appropriate, especially since we stopped the pause on the subject of the hardware store and you talk about two words, Han and Zhang Zhang Zhang.

00:47:27.639 --> 00:47:27.820
Yeah.

00:47:27.945 --> 00:47:31.396
J-E-O-N-G is Zhang, zhang, zhang.

00:47:31.396 --> 00:47:32.710
Okay, han and Zhang.

00:47:32.710 --> 00:47:34.431
What are Han and Zhang?

00:47:35.344 --> 00:47:39.599
Well, han is in English.

00:47:39.599 --> 00:47:41.284
It'd be sort of like generational trauma.

00:47:41.284 --> 00:47:43.088
It's anger like.

00:47:43.088 --> 00:47:49.626
It's like a bitterness, it's a relenting, unrelenting, like sorrow that you have like a chip on your shoulder.

00:47:49.626 --> 00:47:58.418
It's and um chong is what I did my TED Talk, about which the closest English word is called goodwill.

00:47:58.418 --> 00:48:03.190
Goodwill, yeah, your listeners, like Chung, like to visualize it.

00:48:03.190 --> 00:48:10.992
It's the scene that you cry at every Christmas when George Bailey gets bailed out by his Well, Mr Potter, come on.

00:48:12.307 --> 00:48:18.804
Yeah, like that's his wife showing george how much goodwill or chung he's created.

00:48:18.804 --> 00:48:22.972
And why did you try to kill yourself?

00:48:22.972 --> 00:48:25.197
Like look this, look at this asset you have?

00:48:25.197 --> 00:48:26.139
So that's chung.

00:48:26.139 --> 00:48:36.269
And then han is suffering and so, just like you know a lot of philosophies, I think buddhism really sort of emphasizes this.

00:48:36.269 --> 00:48:40.007
It's joy and suffering are hand in hand.

00:48:40.007 --> 00:48:45.659
And it just came up recently, right, you had um jensen huang, the video ceo talk about.

00:48:45.659 --> 00:48:48.650
He looks for people.

00:48:48.650 --> 00:48:52.898
The culture of nvidia is based oh yeah, it's based on suffering.

00:48:52.898 --> 00:49:17.012
That you want people who, um have kind of low expectations about the finer things, but they've been through it, they're resilient, and that they find solutions, and that it's people get their hands dirty, which is one of the reasons why I really like spending time in mit, because it's not pontificating, it's the, it's it's mind and hand.

00:49:17.012 --> 00:49:21.199
They make things you create right and it's.

00:49:21.199 --> 00:49:30.367
I think that we all could do a better job creating solutions versus um talking about them like sure to do it.

00:49:30.367 --> 00:49:33.632
And and that's why I mentioned a lot.

00:49:33.672 --> 00:49:44.771
To loop back to kindness, kindness is not an intent, it's an action, like right, you have to do it, and so it's this book.

00:49:44.771 --> 00:49:47.389
In many ways, it's like you know.

00:49:47.389 --> 00:49:49.014
You know how much I love Bruce Springsteen.

00:49:49.014 --> 00:49:52.331
It's an anthem, it's a call to action.

00:49:52.331 --> 00:49:54.646
Yeah, so that's what.

00:49:54.646 --> 00:50:08.536
That's what chung and han are, and I think it eliminates a lot of toxic positivity and toxic optimism for your entrepreneurs that everything's supposed to go great, growth is supposed to be linear, you're supposed to win all the time.

00:50:08.536 --> 00:50:11.969
And I'm always like what la la land do you live in?

00:50:13.052 --> 00:50:21.858
in fact I grew up watching my dad would show us he worked for at&t for 35 years and he would bring home on real-to-reel tape videos of Vince Lombardi.

00:50:21.858 --> 00:50:25.213
And winning isn't everything, it's the only thing.

00:50:25.213 --> 00:50:26.255
And win at all costs.

00:50:26.255 --> 00:50:35.920
And there are positive messages in there that blocking and tackling in football is a lot like blocking and tackling in life, doing the fundamentals.

00:50:35.920 --> 00:50:37.992
And so there are a lot of positive messages.

00:50:37.992 --> 00:50:40.371
But you're right, it was all about winning.

00:50:40.864 --> 00:51:04.331
Winning is everything and there's an element of toxicity when we live our lives in that realm and, to your point, there's so much gray area in there and the more we can connect to the intuition, the Chong in our lives, so much better the world is.

00:51:04.331 --> 00:51:18.201
And I love another passage if I could read that you said quote Chong refers to a connectedness infused with love, empathy, warmth, compassion and friendship.

00:51:18.201 --> 00:51:19.831
But it's more than that.

00:51:19.831 --> 00:51:26.284
Chong is a statement of interdependence, of mutual coexistence, of cooperative living.

00:51:26.284 --> 00:51:29.815
Though it can go too far, there is such a thing as bad Chong.

00:51:29.815 --> 00:51:48.172
There is no English equivalent, as you just mentioned, and as is in your TED Talk as well, but I think the closest English word is goodwill and an example of that that you gave in the book and this is one of about three or four areas in the book where I got choked up, darn it.

00:51:48.172 --> 00:51:53.257
And you told the story of your older brother.

00:51:53.257 --> 00:52:03.460
It came to Christmastime and he didn't believe in Christmas anymore, and so your parents only got him one gift, and it was not a good gift.

00:52:03.599 --> 00:52:05.344
That's not good, yeah.

00:52:05.344 --> 00:52:14.293
And so the next year you went out and got him Zeppelin IV for Christmas, which is just a classic album, just a classic album.

00:52:14.293 --> 00:52:17.817
And you talk about that.

00:52:17.817 --> 00:52:28.614
That that was like the greatest gift you ever gave and and the warmth that it, that it, that it gave in your, in your chest, that that you can't put a price on that.

00:52:28.614 --> 00:52:33.472
And you've said to this day, is it still the best gift you've ever given?

00:52:34.347 --> 00:52:35.804
Still the best gift I've ever given.

00:52:35.804 --> 00:52:37.327
It's the red helicopter still the best gift I've ever given.

00:52:37.327 --> 00:52:37.568
Still the best gift I've ever given.

00:52:37.568 --> 00:52:39.737
It's the red helicopter still the best gift I've ever received.

00:52:40.438 --> 00:52:45.168
Wow, and that Zeppelin IV album yeah, I was, I don't even know eight, nine.

00:52:45.168 --> 00:52:51.266
I saved up pennies and nickels and my brother and I were incredibly close.

00:52:51.266 --> 00:52:53.208
He really looked out for me.

00:52:53.208 --> 00:52:56.532
He was an incredible big brother really and really looked out for me.

00:52:56.532 --> 00:52:58.833
It was incredible Big brother really and yeah, and it was sad.

00:52:58.833 --> 00:53:01.836
He was sad and I didn't like seeing him sad.

00:53:01.836 --> 00:53:03.599
So I did my thing.

00:53:03.659 --> 00:53:04.840
I didn't tell anyone about it.

00:53:04.840 --> 00:53:14.974
It was like, it was methodical, like every day I would like comb the couch for Penny and Nichols and, and when he got that present, I'll never forget the look on his face.

00:53:14.974 --> 00:53:20.789
I'll never forget him hugging that album against his pajamas, like I can't.

00:53:20.789 --> 00:53:36.393
And so when I love zeppelin now you know I'm a big classic rock I listen to that song, I listen to black dog and I'm like that's what I think about and so chung goodwill, it takes you it literally like to sound like einstein.

00:53:36.393 --> 00:53:38.056
It bends space time.

00:53:38.056 --> 00:53:46.228
I think that great, not just memories, but great brands, great customs.

00:53:46.228 --> 00:53:51.210
It makes time not linear Right.

00:53:51.210 --> 00:53:53.452
It really it's the power of physics.

00:53:53.452 --> 00:54:06.981
It really takes you to a different place and music does that, art does that and that's why some of the most successful franchises in the commercial land really interested in brand building Think about it.

00:54:06.981 --> 00:54:23.905
Do you have the communications and the honesty and truth in your brand that people will bend space?

00:54:23.905 --> 00:54:30.851
It bends space time and if you can do that, it's a huge competitive advantage, wow.

00:54:30.871 --> 00:54:48.483
Wow, in your TED Talk and in the book, obviously, you talk a lot about just the simplicity of kindness plus math, and here you're walking into to save this.

00:54:48.483 --> 00:54:52.164
We've gotten this far deep in the conversation.

00:54:52.164 --> 00:54:53.985
How much business have we really talked about?

00:54:53.985 --> 00:54:55.407
How'd you grow your sales?

00:54:55.407 --> 00:54:55.987
And blah, blah, blah.

00:54:55.987 --> 00:54:57.007
And what about the blouses?

00:54:57.007 --> 00:54:58.148
And what about the plus size?

00:54:58.148 --> 00:55:02.431
You know it's.

00:55:02.431 --> 00:55:22.556
We've talked about humanity and but by injecting this kindness and math, but not only doing that, but showing that and being kindness, here you are a Korean guy walking into a store that's run by African-American women, plus-size women, and they're like how is he going to tell us?

00:55:22.556 --> 00:55:23.601
In fact, you even said that.

00:55:23.601 --> 00:55:54.150
You said I'm probably the worst person on the planet to run this company, but somehow kindness transcended all of the differences, the cultural differences, all the barriers came down and you got buy-in and you went in with humility and you talk about in the book that you learned every bit as much from them, if not more, than you taught them.

00:55:54.420 --> 00:55:56.900
Yes, as much from them, if not more than you taught them.

00:55:56.900 --> 00:56:36.891
And so we get to a point where I'm not this isn't any spoiler alert, because again, this isn't your TED Talk but where the companies you've essentially with you, and these remarkable women you've seen, and men, many wonderful men, obviously in the organization as well, but the company has been saved.

00:56:36.891 --> 00:56:39.780
You've gone through a reorg, you've moved the corporate office into a brand new building out of that stinky warehouse that you talk about.

00:56:39.780 --> 00:56:40.201
Still wasn't luxury.

00:56:40.201 --> 00:56:43.309
An employee that has worked his ass off for the previous many, many months or years, I can't remember but a solid leader in the organization.

00:56:43.309 --> 00:56:51.132
And after about a month of him whining about it, you said, hey, I found another office for you and it's in the parking lot.

00:56:51.132 --> 00:56:53.416
So let me know on Monday which office you want.

00:56:53.416 --> 00:56:57.251
And can you tell us what happened?

00:56:57.251 --> 00:57:00.260
Because I think this is an important little side note to this message.

00:57:00.802 --> 00:57:04.132
Yeah, kindness is not weak.

00:57:04.132 --> 00:57:08.201
I mean, this whole book shows you the strength of kindness.

00:57:08.201 --> 00:57:12.375
Like water, it's relentless and it's very direct.

00:57:12.375 --> 00:57:14.798
And so what were you know?

00:57:14.798 --> 00:57:19.152
Very, I love how you read this book and you know this book really.

00:57:19.152 --> 00:57:24.391
It makes me thank you, by the way, like you really have read the book and absorbed the book.

00:57:24.652 --> 00:57:26.936
Thank you, it meant so much to me.

00:57:26.936 --> 00:57:32.094
It's uh, it's, it's yeah, I if this is not hyperbole, really I'm just smiling inside.

00:57:32.155 --> 00:57:35.983
I was like there's one person and that's all it takes.

00:57:35.983 --> 00:57:43.681
It's like it was Steve, like it's like it's meaningful to you and so, yeah, I, this whole book is an exercise, kindness and math.

00:57:43.681 --> 00:57:46.539
It's about I, just you just want to find the truth.

00:57:46.539 --> 00:57:50.358
It's true, to say the truth.

00:57:50.358 --> 00:57:52.476
Let's, let's move on.

00:57:52.476 --> 00:57:56.016
Ok, I'm not perfect, I suck at this and I'm annoying when I do this.

00:57:56.016 --> 00:57:56.858
I'm good with that.

00:57:56.858 --> 00:57:58.963
I'm not saying I'm perfect.

00:58:15.949 --> 00:58:19.679
And so this guy, like kindness from a feedback perspective, like feedback loops we don't in anything that I'm involved with there's no like formal, once a year, performative.

00:58:19.679 --> 00:58:21.362
Like here's your review with a big, you know, you open up the scroll.

00:58:21.362 --> 00:58:23.449
It's like thou art wonderful at these things and you have areas of improvement here.

00:58:23.449 --> 00:58:25.972
It's like come on, just tell me.

00:58:25.972 --> 00:58:30.400
Hey, james, when you do this, it kind of sucks.

00:58:30.400 --> 00:58:33.384
Okay, thank you.

00:58:33.384 --> 00:58:39.137
You actually care enough about me to have an uncomfortable conversation, because if you don't care about someone, why would you right?

00:58:39.137 --> 00:58:39.942
It's uncomfortable.

00:58:39.942 --> 00:58:54.480
So this guy and there were others too um, it's meant to be metaphoric, but it did happen I said, yeah, like you're hurting other people now and I don't understand why, why you're about this.

00:58:54.480 --> 00:58:56.003
Like what we just did is a miracle.

00:58:56.003 --> 00:58:57.434
It's never happened before.

00:58:57.434 --> 00:58:58.318
It's unbrethren.

00:58:58.869 --> 00:59:03.840
And you're just upset about your office, and so I tend to do things.

00:59:03.840 --> 00:59:05.938
I always give people agency.

00:59:05.938 --> 00:59:11.822
He had a choice over the weekend to come back and say you know what?

00:59:11.822 --> 00:59:13.434
I'm being silly.

00:59:13.434 --> 00:59:18.978
I'm just happy we're here and we have a chance to do something remarkable.

00:59:18.978 --> 00:59:20.635
I'll take whatever office.

00:59:20.635 --> 00:59:33.188
I didn't have an office, or he did not change his mind and he could take an office in the parking lot, and that is I always give people agency.

00:59:33.188 --> 00:59:35.398
I'm like A or B up to you.

00:59:35.398 --> 00:59:51.384
So a lot of the things I'm involved with, people tend to kind of fire themselves, right, like I rarely will come in and say you're fired and someone will be surprised, right?

00:59:51.384 --> 00:59:52.876
It doesn't happen that way.

00:59:52.876 --> 00:59:53.490
It's very.

00:59:53.490 --> 00:59:57.713
Feedback is consistent, direct In systems, dynamics, languages.

00:59:57.713 --> 01:00:00.802
It's a lot of mini, mini feedback loops.

01:00:00.802 --> 01:00:02.554
It's constant.

01:00:03.889 --> 01:00:08.601
The Japanese have Toyota production system in terms of its continuous improvement.

01:00:08.601 --> 01:00:16.442
How can you continuously improve if feedback loops are once a year given by the legal department?

01:00:17.324 --> 01:00:17.563
Sure.

01:00:18.110 --> 01:00:26.400
It's not real feedback and if you come back to your mother as a high school teacher or as a teacher, teachers give feedback all the time.

01:00:26.400 --> 01:00:32.516
So I think great leaders and I'm not saying anything particularly original, I think great leaders are great teachers.

01:00:32.516 --> 01:00:40.869
I I've always thought that and the people that have made the most impact for me have, in the private sector, been great teachers.

01:00:40.869 --> 01:00:47.043
I've learned a lot from them and they wanted me to learn right, they wanted me to learn of course.

01:00:47.485 --> 01:00:51.032
Yeah, now, beautifully said, and I think it's it's.

01:00:51.032 --> 01:01:08.447
I would add that j, that I think this is another important point as well that from his perspective, if the focus is on and the belief is in the collective, the rewards are going to come.

01:01:08.447 --> 01:01:12.094
Like you said, we have an opportunity to do something great here.

01:01:12.094 --> 01:01:21.905
This is, and you're worried about an office, and I think that's a lesson from all of us as a reminder that to not lose sight of that.

01:01:21.905 --> 01:01:37.813
And he allowed in that critical moment of his life ego to you know, I want an office, I've worked hard, you know, and took his eye off the ball of everything.

01:01:37.813 --> 01:01:43.711
This whole book is about Everything about working from the heart, working from kindness.

01:01:43.711 --> 01:01:47.277
You know how connected we all are, the humanity.

01:01:47.277 --> 01:01:54.402
And taking that eye off the ball cost him millions of dollars.

01:01:54.864 --> 01:01:59.019
It did cost him millions of dollars, just like it's costing our society.

01:01:59.019 --> 01:02:06.864
Look at our from an economic standpoint right now, the cost of insurance.

01:02:06.864 --> 01:02:11.193
Insurance, which I harp on in this book.

01:02:11.193 --> 01:02:14.940
It is the intersection of human behavior and money.

01:02:14.940 --> 01:02:17.284
It's risk assessment, harp on in this book.

01:02:17.284 --> 01:02:23.474
It's the intersection of human behavior and money and you know it's risk assessment In this country right now.

01:02:23.474 --> 01:02:26.730
Look at the cost of like there's certain insurance companies that you can't even get insurance in certain states for certain residences.

01:02:26.730 --> 01:02:29.172
Look at the cost of auto insurance.

01:02:29.172 --> 01:02:42.601
When you have the demise of mutualism, the concept that we are all in it together, it's not just an emotional and civic thing, it's a very economic.

01:02:42.601 --> 01:02:55.356
There's a very negative economic consequence Living alone without the ability to include your risk in a broader insurance pool, risk pool, is very expensive.

01:02:55.898 --> 01:03:05.498
You better have a lot of money to have your own private bunker and private island then if that's the way you want to live and, by the way, that's what's happened, isn't it?

01:03:05.498 --> 01:03:06.681
That's what's happening.

01:03:07.429 --> 01:03:08.532
For sure, for sure.

01:03:08.532 --> 01:03:19.688
And if I could add to what you said about the insurance, I want to throw something out there for our entrepreneurs that are out there listening to this conversation, that still aren't buying into all of this kindness stuff.

01:03:19.688 --> 01:03:25.123
And you're more of the Jack Welch of straight from the gut run a chuffed ship, fire the bottom 10% every year.

01:03:25.123 --> 01:03:34.679
I think there's a lesson, there's so many lessons in this book, even if that is your mindset and to your point of what you were just mentioning.

01:03:34.679 --> 01:03:48.760
One of the things that you did when you came in is you replaced all the cheap yellow lights, these dim little lights, and replaced them with better quality lighting that shows up in your bottom line.

01:03:48.760 --> 01:03:54.916
But they were buying these cheap ass lights to try to save money.

01:03:54.916 --> 01:04:08.309
And you point out what is the cost of that when people can't see where they're walking, so they trip over the carpet and they sue your organization and your insurance rates go up because of workers' comp and it's just a spiral of all of that.

01:04:09.275 --> 01:04:13.838
So, anyway, I wanted to throw that in as well, because it's just good business to do that.

01:04:13.838 --> 01:04:14.670
So you're not just coming in.

01:04:14.670 --> 01:04:15.271
I want to make sure in this well, because it's just good business to do that.

01:04:15.271 --> 01:04:15.922
So you're not just coming in.

01:04:15.922 --> 01:04:19.206
I want to make sure in this conversation that we're just not thrown out there.

01:04:19.206 --> 01:04:22.159
You know, be kind and loving and you know.

01:04:22.159 --> 01:04:30.400
No, you still have to do business, you have to make business decisions, you have to pay attention to, you know, safety issues and whatnot.

01:04:30.400 --> 01:04:35.365
So anyway, I'm, you know, running off on that but please, that's what I'm throwing off on that.

01:04:35.405 --> 01:04:36.210
Can I jump in right there, please?

01:04:36.210 --> 01:04:38.253
That's why I'm throwing it over to you right now For those listeners.

01:04:38.253 --> 01:04:46.358
So let me put out for a second my kind of private equity quant hat, and I've managed billions of dollars of money right.

01:04:46.358 --> 01:04:50.172
I teach this at MIT, so I'm going to put that voice on for a second, please.

01:04:50.192 --> 01:04:58.318
When you calculate your return on capital, your financial capital, when you're doing your IRR calculations, all this is.

01:04:58.318 --> 01:04:59.298
This is math.

01:04:59.298 --> 01:05:03.561
It's money in, money out, based on the trajectory of time.

01:05:03.561 --> 01:05:05.963
Okay, so that's what IRR is.

01:05:05.963 --> 01:05:07.885
You want to put as little money in as you can.

01:05:07.885 --> 01:05:10.146
You get the money back.

01:05:10.146 --> 01:05:19.411
The more money you get back in a shorter period of time, your rates of return are higher, and that's just money.

01:05:20.652 --> 01:05:25.795
We are defining capital in that formula, with just financial capital.

01:05:25.795 --> 01:05:44.947
So what I'm saying to the readers and to your listeners if I told you there was a way that you could do that formula and instead of just injecting financial capital, you were injecting social capital, the capital of like care, of relations, of course Doesn't.

01:05:44.947 --> 01:05:53.481
And if that had a financial return, which we all know intuitively it does, people work harder, they don't quit, right, they stay they.

01:05:53.481 --> 01:06:07.244
Your IRR mathematically has to be significantly higher and that's why in my investment life, from a time zero perspective, my returns have been over a hundred percent per year.

01:06:07.244 --> 01:06:08.652
It's insane.

01:06:08.652 --> 01:06:15.684
I'm not just counting, I'm investing money and capital and then I get back a lot of money.

01:06:15.684 --> 01:06:19.077
Like it makes mathematical sense, yeah.

01:06:21.132 --> 01:06:23.010
So I'm going to take that hat off now for a second.

01:06:23.311 --> 01:06:23.492
Yeah, no.

01:06:24.650 --> 01:06:38.759
And then you go on to say that leaders that are, you know, use the word that jump on the proverbial kindness bandwagon they often fail to comprehend that the math, the accounting and the operations all have to be in alignment as well.

01:06:39.289 --> 01:06:47.396
Yeah, and I'm spending a lot of time right now in pedagogy with business school and college academic leaders.

01:06:47.396 --> 01:06:56.056
I mean, we know you mentioned the Jack Welch School and, not to speak illy of Jack Welch, he accomplished a lot of things.

01:06:56.056 --> 01:07:02.481
Overrated, though, in my opinion Good to great when they did a survey or they did the numbers.

01:07:03.250 --> 01:07:04.092
Jack Welch.

01:07:04.092 --> 01:07:08.121
He was a loud, boisterous same with Lee Iacocca.

01:07:08.121 --> 01:07:13.231
Loud and boisterous and people think they were great, but when you really look at the math they weren't so great, sorry.

01:07:13.251 --> 01:07:14.094
No, you're right.

01:07:14.094 --> 01:07:16.521
I mean it's being all recalibrated.

01:07:16.521 --> 01:07:23.280
There are a lot of business schools that have been based on that and when you look at the numbers, maybe not right.

01:07:23.280 --> 01:07:28.121
And then how about just also societal slash, collateral impact?

01:07:28.121 --> 01:07:33.981
There are a lot of ways in which our society today is better than it was 50-something years ago.

01:07:33.981 --> 01:07:35.193
Right, I'm 53.

01:07:35.273 --> 01:07:39.835
And the book sort of looks at 1971 to 2024.

01:07:39.835 --> 01:07:43.300
Are we better off in other ways?

01:07:43.300 --> 01:07:57.697
Suicide, mental health, loneliness, national debt, stock ownership distribution, home ownership distribution, stock ownership distribution, home ownership distribution, hate, sure, are we better off?

01:07:57.697 --> 01:08:00.239
And how are we measuring that?

01:08:00.239 --> 01:08:03.461
Because GDP it doesn't capture that.

01:08:03.461 --> 01:08:07.666
It doesn't, and that's the other way to think about things.

01:08:07.666 --> 01:08:17.931
And I just know, speaking more on a personal level, the type of life that I want to have.

01:08:17.931 --> 01:08:20.858
You know, I buried both my parents and this is not profound.

01:08:20.858 --> 01:08:22.000
I mean, we all know this.

01:08:22.000 --> 01:08:43.443
I've seen the end of life, I've seen it and I don't want to die in a way that is embarrassing to my children, like I want my children to experience what I did, which was for them to say you know my dad, he was a decent man, he had a lot of friends, that's it.

01:08:43.443 --> 01:08:45.797
That's the gift that my children will get.

01:08:46.912 --> 01:08:52.314
And they're going to have to work for, like anything, they got to work for it.

01:08:53.297 --> 01:09:17.046
Wow, you talk in the book and obviously in your TED Talk as well, a lot and we've mentioned in this conversation goodwill and what exactly that is, and I love that you actually inject and it's like a handwritten note in the book a balance sheet of hidden assets and hidden liabilities.

01:09:17.046 --> 01:09:41.038
And in the hidden assets column you've got relationships, hobbies, family, time to daydream, freedom, health, sense of humor, agility, wellness and the hidden liabilities back pain, ulcer, drinking problems, insomnia which I've had throughout my life at certain points fear, anger, jealousy, feelings of inadequacy.

01:09:41.038 --> 01:09:43.082
Can you talk about that?

01:09:43.649 --> 01:09:47.418
Yeah, I mean, who doesn't have any of these things?

01:09:47.418 --> 01:09:56.743
I mean come on, it's like the way that accounting works like real account, like gap, like business accounting.

01:09:57.229 --> 01:10:00.961
Generally accepted accounting principles for those scoring at home.

01:10:01.201 --> 01:10:16.523
Yeah, you don't book these as liabilities because they're not measurable, sure, and so the more and more we're using work and business terminology and definitions to define our personal lives, that means you would be primed to not measure these negative things.

01:10:16.523 --> 01:10:17.583
But let's be real.

01:10:17.583 --> 01:10:25.479
These things suck and, by the way, these things have serious financial implications down the road on you.

01:10:25.479 --> 01:10:29.581
These are unbooked liabilities.

01:10:29.581 --> 01:10:30.916
So the right way to do it?

01:10:30.916 --> 01:10:34.735
You've got to capitalize these liabilities and they hit your income statement.

01:10:34.735 --> 01:10:35.639
That's the right way to do this.

01:10:35.639 --> 01:10:37.868
It's got to capitalize these liabilities and they hit your income statement.

01:10:37.868 --> 01:10:39.274
That's the right way to do this.

01:10:39.274 --> 01:10:44.872
It's kind of like you know my wife's the CEO of a Cure Alzheimer's organization called Cure Alzheimer's.

01:10:44.872 --> 01:10:47.525
I'm wearing the sweatshirt now, advertisement for Cure Alzheimer's.

01:10:47.525 --> 01:10:47.850
They're awesome.

01:10:47.850 --> 01:10:48.815
501c3.

01:10:48.815 --> 01:11:03.545
Think about the billions and billions, tens of hundreds of billions of dollars of off-balance sheet liabilities our country has on future Alzheimer's care and the patients.

01:11:03.545 --> 01:11:11.520
Seriously, it's not booked in GDP, but this isn't just about care.

01:11:11.710 --> 01:11:14.297
There's real financial consequence there, sure is.

01:11:14.297 --> 01:11:19.576
Yeah, it's money and we're all if you don't measure things correctly.

01:11:19.576 --> 01:11:23.783
There's a big difference between math, which is a science, and measurement right.

01:11:23.783 --> 01:11:25.998
Measurements are choice of what we're measuring.

01:11:25.998 --> 01:11:29.420
Math is a science, Sure is.

01:11:29.420 --> 01:11:32.619
I'm asking people, let's be honest about the math.

01:11:32.619 --> 01:11:37.140
Accounting is just made up up it's completely made up.

01:11:37.159 --> 01:11:39.134
Yeah right, like it's.

01:11:39.134 --> 01:11:40.478
Like, oh, accounting says we should do this.

01:11:40.478 --> 01:11:48.940
I was like who said, yeah, accountants, I'm like, well, what about science and math?

01:11:48.940 --> 01:11:50.765
Like those are true.

01:11:50.765 --> 01:11:55.117
So I, who doesn't have these?

01:11:55.117 --> 01:12:01.033
Like I, I it's, we all have these things that we say, oh, there's no cost to it, there's no cost.

01:12:01.033 --> 01:12:06.012
I was like, oh, there's always a cost, there's always a cost to it there, sure as hell is.

01:12:07.336 --> 01:12:10.720
Well, I know I'm going to have to jump really forward because I know we're pressed for time.

01:12:10.720 --> 01:12:14.953
You've got a hard stop in a few moments, so if we could jump to I know we're pressed for time, you've got a hard stop in a few moments, so if we could jump to.

01:12:14.953 --> 01:12:25.682
You know you had mentioned that unfortunately, you've lost both your parents and this was a story that you tell in the book that really touched me.

01:12:25.682 --> 01:12:40.082
And it was the day that your dad died and Meg, your wife, called you and she was with your daughter and she said did your dad just die?

01:12:40.082 --> 01:12:49.800
And she knew because she was with your daughter Lila, and in fact your, your daughter Lila, I'll, I'll turn this over to you.

01:12:49.800 --> 01:12:51.845
She had just been in an accident, correct?

01:12:52.248 --> 01:12:55.283
Yeah, and she's perfectly fine now.

01:12:55.283 --> 01:12:56.529
Now, but she almost was not.

01:12:56.529 --> 01:12:57.813
She almost died that week.

01:12:57.813 --> 01:13:14.060
And I'm not going to spoil that part of the story and when you all read it you're all going to just bite your teeth like your tongue, because you realize how far sometimes we do dumb things because the lawyers tell us to do done seriously, we do anyway.

01:13:14.060 --> 01:13:24.451
So like, yeah, she was in the hospital and my wife and my youngest child was not able to be with me and my two other kids with my father when he died.

01:13:24.511 --> 01:13:29.261
And but meg, who's a scientist, yeah, she called and said your dad died, didn't he?

01:13:29.261 --> 01:13:31.472
And I said, yeah, how did you know?

01:13:31.472 --> 01:13:32.775
Like we were in hospice care.

01:13:32.775 --> 01:13:39.416
And she says I just knew because for the first time all week, lila's not in pain.

01:13:39.416 --> 01:13:43.804
And she just smiled and she called and she told me that.

01:13:43.804 --> 01:13:45.755
And we both just sat there in silence.

01:13:45.755 --> 01:13:51.752
Look, I'm not a voodoo, superstitious guy and my wife certainly is not right.

01:13:51.752 --> 01:13:53.456
My wife is like an empiricist.

01:13:53.456 --> 01:13:59.158
But we just sat there and just in silence and said that's exactly what happened.

01:13:59.358 --> 01:14:07.962
My dad, who was trapped inside his body for 14 years, who took care and saved tens of thousands of lives as a pediatrician.

01:14:07.962 --> 01:14:10.654
Yeah, he came and visited my daughter.

01:14:10.654 --> 01:14:11.975
I know he did, I.

01:14:11.975 --> 01:14:14.900
I just I know he did and she knew it too.

01:14:14.900 --> 01:14:17.204
And can I put that in a spreadsheet?

01:14:17.204 --> 01:14:19.195
No, can I prove that to your listeners.

01:14:19.195 --> 01:14:23.069
No, um, does it sound perhaps a little kooky?

01:14:23.069 --> 01:14:25.576
And some people are going to say this guy's freaking office kilter.

01:14:25.595 --> 01:14:34.324
Yeah, perhaps I, we just both knew, and so it's sort of just some of the things in life I've discovered that have been the most beautiful moments for me.

01:14:34.324 --> 01:14:40.104
It's sort of just some of the things in life I've discovered that have been the most beautiful moments for me have been the ones that are the least quantifiable, the least explainable.

01:14:40.104 --> 01:14:46.810
Sure, and it's just a reminder to approach life with a fair degree of humility, like there's so much beauty.

01:14:46.810 --> 01:14:50.179
You don't want to control everything and dominate everything.

01:14:50.179 --> 01:14:52.632
It's like you just let things happen.

01:14:52.632 --> 01:15:00.421
I think, like even this thing with you, this conversation with you, this we met, you know, a year ago, kind of randomly.

01:15:00.421 --> 01:15:03.970
We had a really lovely conversation about music.

01:15:03.970 --> 01:15:18.407
There was no, there's no agenda for it, right, just sort of like, hey, okay, and then a year later, here we are, and I prefer to live my life like that.

01:15:18.890 --> 01:15:21.275
Yeah, and you know what, james?

01:15:21.275 --> 01:15:37.980
The reason why I wanted to point out that story is because I spent so much of my life being a big skeptic, even though skeptical about everything the afterlife, even though when I look back now I see all these amazing experiences that happened in my life that I chalked up to coincidences.

01:15:39.243 --> 01:15:54.853
But over the last 10 years I've had so many experiences, just like you and Meg had, and it wasn't like, oh my gosh, I think that this happened, or that somebody came to me that has passed, or what have you happened, or that somebody came to me that has passed, or what have you.

01:15:54.853 --> 01:15:55.893
It wasn't any of that, it was.

01:15:55.893 --> 01:15:56.753
That's what happened.

01:15:56.753 --> 01:16:00.114
It's a knowing when it does happen.

01:16:00.114 --> 01:16:05.658
And so this book to me is also.

01:16:05.658 --> 01:16:13.521
This is a spiritual book as well, and spirituality is all about connectedness.

01:16:13.521 --> 01:16:35.948
And then you go on to talk about the number of the room that your father was in room 202, the hospice room and that was the number of your mom and dad's apartment when you first lived in the Bronx, and your mom's birthday is 202, and yours is 220.

01:16:35.948 --> 01:16:40.351
And those to me me are not coincidences.

01:16:40.351 --> 01:16:45.162
And I believe after and then, when your mom then passed and she went to hospice, didn't they reel her into the exact same room?

01:16:45.390 --> 01:16:45.930
same room.

01:16:45.930 --> 01:16:58.250
And what's not in the book is that the day that I miraculously pulled this company out of certain liquidation in 2014.

01:16:58.250 --> 01:16:59.938
It was April 22nd.

01:17:01.726 --> 01:17:02.149
Really.

01:17:02.288 --> 01:17:06.378
Yeah, I didn't put that in the book, because after a while it's like, okay, come on yeah.

01:17:06.378 --> 01:17:20.661
It's just sort of I just smile now about things like whether it's coincidences or patterns, and a lot of the book is about patterns and we're not going to have time to talk about fractals.

01:17:20.661 --> 01:17:21.409
Maybe the next time.

01:17:21.409 --> 01:17:28.216
I know you had an expert fractal guest and um but I love it when it came to that section.

01:17:28.296 --> 01:17:29.921
But yes, that'll be another discussion.

01:17:30.149 --> 01:17:34.730
It's just fractals and like the music that, um, you know, I know you're a music guy.

01:17:34.730 --> 01:17:35.731
So like the music that, um, you know, I know you're a music guy.

01:17:35.731 --> 01:17:41.828
So like the music, the in music, the fractals, these simple patterns that repeat, which create chaos.

01:17:41.828 --> 01:17:43.293
Actually, right, it's chaos theory.

01:17:43.293 --> 01:17:50.753
Uh, is a fugue, right, a fugue in like row, row your boat, you know when you sing it in rounds as a kid gently down the stream.

01:17:50.774 --> 01:18:02.134
Yeah and row, yeah, and then you keep doing it around and around, and this simple little thing creates this voluminous, like tapestry of sound and so like the book.

01:18:02.213 --> 01:18:09.529
I remember when I was pitching the book and people wanted me to write a pure business book and I'm like, I'm not going to write that, there's plenty of business.

01:18:09.529 --> 01:18:16.944
But the editor that I finally heard me, she just said I said to her this is basically a fugue.

01:18:16.944 --> 01:18:28.904
The book is a circle of patterns and it should be comforting to the readers, just like nature, the fractals in nature, are comforting to us.

01:18:28.904 --> 01:18:39.873
I hope that when people read this they'll find comfort and in that comfort like, they'll refine and really tap into the courage.

01:18:39.873 --> 01:18:45.255
I know that they all have to make the change that they want to make right To, sort of say, being a kind person.

01:18:45.255 --> 01:18:50.203
It has to be a positive thing, it has to be.

01:18:51.770 --> 01:18:52.112
Right.

01:18:52.391 --> 01:18:56.682
It just and I hope that on the accounting stuff, stuff, I eviscerate accounting a little bit.

01:18:56.682 --> 01:19:08.461
In the book I get it, but it does need a leap of faith to sort of realize that accounting primes you to do not great things sometimes sure?

01:19:08.480 --> 01:19:11.226
yeah, well, we are out of time.

01:19:11.226 --> 01:19:19.484
So this leads me to our final question what advice do you have for us and our listeners on how we can help make the world a better place?

01:19:20.851 --> 01:19:30.404
I think my advice would be so, like, without just saying kindness and math, it's to think about your life as the signs in the national park.

01:19:30.404 --> 01:19:41.780
The signs in the national park when it says, um, you pack in, pack out and you don't leave waste, you take it out.

01:19:41.780 --> 01:19:47.177
Um, and in economics terms, that would be positive and negative externalities.

01:19:47.177 --> 01:19:56.757
Right, like, just try to make decisions, do things that at worst, it's pack in, pack out, you're not creating negative externalities.

01:19:56.757 --> 01:20:11.043
But maybe even better, like, if you're able to create a positive externality, like in a park, it would be like planting a flower leave it better than you found leave it better, and so it's so simple.

01:20:11.331 --> 01:20:18.590
And, as we talk about in the book, simple is really hard and we second guess ourselves and think, oh, it's supposed to be so complicated.

01:20:18.590 --> 01:20:20.256
And I want to sound smart.

01:20:20.256 --> 01:20:20.751
I want to.

01:20:20.751 --> 01:20:22.176
I'm like you know.

01:20:23.609 --> 01:20:25.176
What would my five-year-old self do?

01:20:25.176 --> 01:20:27.555
Yeah, like share your lunch.

01:20:27.555 --> 01:20:29.676
Hand over part of my lunch, exactly.

01:20:29.817 --> 01:20:30.378
Share the lunch.

01:20:30.378 --> 01:20:31.122
Yeah.

01:20:31.829 --> 01:20:32.171
James.

01:20:32.171 --> 01:20:35.983
It has been an absolute honor and a privilege.

01:20:35.983 --> 01:20:39.854
Thank you so, so much for being here For our listeners.

01:20:39.854 --> 01:20:47.099
You can go to redhelicoptercom to learn more about James and we will put his social media handles in the episode notes.

01:20:47.099 --> 01:20:51.256
And once again, the shout out to your wife's the Alzheimer's Association.

01:20:51.256 --> 01:20:51.939
What was that again?

01:20:51.958 --> 01:20:52.680
Cure Alzheimer's.

01:20:53.409 --> 01:20:54.372
Cure Alzheimer's.

01:20:54.372 --> 01:20:57.720
So we'll put that URL in the episode notes as well.

01:20:57.720 --> 01:21:01.354
James, I skipped about four and a half pages of notes.

01:21:01.354 --> 01:21:02.277
We ran out of time.

01:21:02.476 --> 01:21:03.520
How about we do it again?

01:21:03.520 --> 01:21:08.640
I know we have a hard stop, but if you will have me, I will pop back on.

01:21:08.640 --> 01:21:09.983
We'll finish this conversation.

01:21:10.470 --> 01:21:11.332
That would be amazing.

01:21:11.332 --> 01:21:11.974
I would love it.

01:21:11.974 --> 01:21:13.457
We'll do that, james.

01:21:13.457 --> 01:21:14.097
Thanks so much.

01:21:14.097 --> 01:21:14.840
Take care now.

01:21:14.840 --> 01:21:15.541
Thanks, man.

01:21:15.541 --> 01:21:16.323
It was great seeing you.

01:21:16.323 --> 01:21:23.970
Stay tuned next week for part two.

01:21:23.970 --> 01:21:28.216
Special thanks to our producer, noah Existe, and editor Joe Tempoco.

01:21:28.216 --> 01:21:29.520
Our music was written and performed by Alguien Importante.

01:21:29.520 --> 01:21:30.746
Thank you so much for listening.

01:21:30.746 --> 01:21:36.497
If this podcast brightened your day in any way, please share it with a friend who you think it might resonate with.

01:21:36.497 --> 01:21:44.917
Subscribe and leave us a rating and review, as that is the single best way to help the show and get the word out to more good humans.

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For behind the scenes info, please visit our website at betterplaceprojectorg, where you can even click on the microphone in the lower right hand corner and leave us a message, or just stop by to say hi, and you can follow us on Instagram at Better Place Praj, and you'll find me at Instagram at Steve Norris Official.

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Look for small ways to be kind this week, and that will help make the world a better place.

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Make the world a better place.

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Make the world a better place.